How can ambient music influence luxury hotel guests’ emotional state?

This thesis examines how ambient music influences the emotional state of guests in luxury hotel settings. As luxury hospitality increasingly focuses on immersive experiences, ambient music has become a key element in shaping guest perceptions of comfort, atmosphere, and brand identity. However, academic research on this topic remains limited. Using a qualitative, interpretivist approach, the study draws on semi-structured interviews with hotel managers and guests, as well as an analysis of online reviews. The findings reveal that ambient music affects emotional responses, particularly when its characteristics are congruent with the physical and cultural environment. The research also highlights how hotel managers use music strategically to express brand values and improve the service experience. While individual and cultural preferences pose challenges, carefully curated soundscapes can strengthen emotional connections and loyalty. This study contributes to hospitality research by offering insights into the intentional use of ambient music as a tool for emotional and experiential design.